Meet Our Team
Rob Bratcher
Co-Founder
Rob grew up in the Highlands, came of age in the mid-90's, and fell in love with legendary Louisville indie spots like The Great Escape, Ear X Tacy, Better Days Records, and all the other weird, local haunts at a young age.
After sorting boxes at UPS, and pouring beers at Cumberland Brews for a few years, he got into corporate health club management for the next 6 years.
By the time he turned 30, he was fed up with the commercial fitness industry, and wanted to create an independent fitness community that would appeal to folks who don't like normal gyms.
Rob founded BAREFIT Adventure Training in 2013, and built it up into a well known Louisville institution over 10 years. The COVID-19 pandemic led him to explore online health coaching, in order to have some services he could provide during the lockdowns. After working with a couple dozen clients, Rob began to realize that locally based, hybrid health coaching was the most effective fitness service he'd ever been a part of. He was seeing results that were much better, and longer lasting than classes or personal training.
It took a few years to get things in order to make a full-time transition to coaching, but finally he sold the gym and created Wholly Mountain Health & Fitness in the summer of 2024. Now he gets to combine ancient wisdom and modern science to help clients become permanently successful!
In Rob's personal life, he's an Orthodox Christian, husband, and father. He enjoys hiking with his family, reading, basketball, thrift store rummaging, and collecting vintage media (VHS, retro games, vinyl, cassettes).
Dana Bratcher
Co-Founder
Dana's journey has taken her from the scenic beauty of Corbin, near the Daniel Boone National Forest, where she was born, to planting her roots in the heart of Louisville.
Dana is a homeschool mom, with a passion for cooking plant-based and gluten-free dishes, both savory and sweet!
She loves hiking, tending to her plants, and collecting books. She also enjoys fiber arts like macrame and embroidary.
As a devoted dog mama, Dana spends a good chunk of time with her sweet pups Sadie, Honey, & Sgt. Pepper.
With her diverse interests and warm personality, Dana brings a unique and vibrant spirit to her work.
She started her career in the Health Industry in the early 2000s, as a Customer Service Manager where she developed her skills for organization and client care. She furthered her education into the world of Finance, and spent almost 11 years in accounting.
In 2024, she co-founded Wholly Mountain Health & Fitness, where she keeps clients prepped, planned, and organized as they make their lifestyle transformations!
Above all, she's an Orthodox Christian, wife, and mother, married to her husband Rob since 2007.
