Robert Bratcher, Midlife Health Recovery Specialist 

At Wholly Mountain, we help adults over 40 lose weight, reverse burnout, and feel like themselves again—especially when nothing else has worked. Our process starts with a personalized health assessment that includes a clinical-grade body analysis and burnout score, so we can pinpoint exactly what’s keeping your body stuck.

We don’t use diets, pills, or extreme workouts. Instead, we combine root-cause lifestyle strategy, one-on-one coaching, and real accountability to help your body respond again—naturally, sustainably, and for the long haul.

Whether you're dealing with inflammation, stubborn weight gain, fatigue, or hormonal slowdown, we offer a clear, practical path back to energy, clarity, and a body you can feel good in.

You’re not broken.
Your body just needs the right strategy


What Happens When the Body Finally Responds

We work with adults over 40 who feel stuck — physically, mentally, and emotionally.

Here’s what we’ve helped real women and men from the Louisville area experience after years of burnout and frustration:

✅ Lost 20–120+ lbs without counting calories or extreme dieting
✅ Finally started sleeping through the night and waking up with energy
✅ Reduced inflammation, joint pain, and bloating within weeks
✅ Reversed midlife weight gain and restarted a stalled metabolism
✅ Felt hopeful, in control, and confident in their body again

If nothing has worked for you lately, you’re not broken — your body’s just protecting itself in the wrong way.
We've helped hundreds already, we are here to help you reset that!

About Our Founder

I’m Rob Bratcher — a Louisville native, husband, father of two boys, and the founder of Wholly Mountain.

I’ve spent the last 20 years in the health and fitness industry — from managing Gold’s Gyms to consulting other coaches and running my own nutrition and fitness programs. But what I do now is different.

After losing 60 pounds through a complete lifestyle overhaul and shifting to a whole food, plant-based diet 17 years ago, I realized that the real battle isn’t just about food or exercise — it’s about helping the body respond again, especially in midlife.

At Wholly Mountain, I specialize in helping adults over 40 who feel stuck. Whether it’s stubborn weight, chronic fatigue, inflammation, or that quiet sense that your body’s not cooperating anymore — I’ve lived it, studied it, and built a process to help people overcome it.

My background spans bodybuilding, outdoor adventure training, and accountability coaching — but my foundation is deeper. As an Orthodox Christian, I believe transformation is about alignment: body, mind, and soul.

My mission is to help you reclaim your energy, confidence, and health — without gimmicks, pills, or punishing programs.

When I’m not working with clients, you’ll find me at my parish (Saint Michael Orthodox Church), hiking, camping with my family, watching sports, or reading a good book.(or several at the same time)

At Wholly Mountain, we don’t offer one-dimensional solutions — we offer complete transformation.

Our mentorship and lifestyle recovery programs provide the kind of high-touch, customized support that goes far beyond what a gym, trainer, or dietitian can offer on their own. Many of our clients call it “the celebrity treatment.”

While a gym provides equipment, a trainer provides workouts, and a dietitian offers meal plans — our method integrates all of that, plus:

• Mindset and behavior change

• Daily accountability and coaching

• Simplified implementation

• Environment de-cluttering

• Strategic lifestyle redesign

• Ongoing expert support

We focus on the 166 hours per week you're not in the gym — because that’s where real change happens.

🔸 Why We Do It Differently

Most gym members show up twice a week and still struggle — not because they’re lazy, but because the old model is broken. As veteran trainers and coaches, we’ve seen it for decades.

That’s why we meet our clients exactly where they are — in their real lives — and help them move forward with practical, personalized support.

🔹 What to Expect

Our mentorship is designed to help you reach your goals in the most accelerated, sustainable, and realistic way possible — without extreme workouts or restrictive diets.

We address the whole person, not just calories or reps. That means you’ll build long-lasting habits that fit your real life — not some idealized version of it.

By combining custom nutrition, movement, recovery, and mindset strategies, we help you create a full-body and full-life reset that standalone services simply can’t deliver.

🔸 Why Trust Us?

With over 40 years of combined experience in personal training, nutrition coaching, health business ownership, and client consulting, we’ve developed a mentorship model that solves lifestyle-related health and fitness problems permanently — not temporarily.

WHAT OUR CLIENTS ARE SAYING...